First we had the VSCO girls, then we got the Instagram baddies, and now the latest makeup trend that has taken over social media is the eGirl makeup. Whether this is the first time you are hearing about this or you have admired eGirl makeup looks and have been dying to try it yourself, we’ve got your back. Here is all you need to know about this edgy makeup trend that has taken the digital world by storm.
The term eGirl or electronic girl refers to girls who are avid internet users, primarily anime and gaming fans. eGirl was originally used as a derogatory term to stereotype girls who were believed to create this persona only to get attention in pre-dominantly male gaming sites. This term has now evolved into a subculture of bold and edgy women who have strong emo and punk vibes.
Aesthetically, eGirl makeup looks involve bold, statement eye makeup with dramatic eGirl eyeliner, lots of blush, and faux freckles. The cute yet edgy makeup look is influenced by the makeup styles often portrayed in anime and K-Pop.
Step 1 – Start by doing your base makeup as you normally would. Use a primer to prep your skin and make sure your bold eGirl makeup look lasts all day. Next, apply a lightweight liquid foundation that gives your skin a “my skin but better” finish. Since eGirl makeup focuses heavily on the cheeks and eyes, keep the base makeup light to avoid it looking cakey and feeling heavy on your skin. Use a concealer to cover your dark circles and conceal any scars and blemishes on your face. Apply a tiny amount of concealer to your eyelids to prime them as well. Once you have applied your liquid and cream base makeup products, set your face with a setting powder to mattify your skin and add some more coverage. You can use the Maybelline Foundation Finder tool to know your exact face makeup shade match.
Step 2 – If you prefer a soft eGirl makeup look, stick to coral, peach, or pink eyeshadow shades on your lids. Apply a light wash of colour and blend it with a fluffy blending brush to give your eye makeup a blurred and diffused look. But if you are ready to go all out, have fun with bold and bright eyeshadow hues and colour your lids with shades of blue, green, or red. When applying eye shadow, use only one or two colours to fill in the lids, you do not to create a dramatic cut crease eyeshadow look or go for intense smokey eyes for this look.
Step 3 – Now comes the fun part, winged eyeliner! Create a bold, thick wing across each lid to get the classic eGirl eyeliner look. The bigger the wing, the better. Use a black liquid eyeliner to create sharp wings that will tie the whole look together.
Step 5 – It is finally time to bring out the blush. eGirl makeup is known for its over the top rosy cheeks and red noses - so apply a generous amount of your favourite blush shade not just on your cheeks but to the bridge of your nose as well. Use a large blending brush to make sure the bold blush colour does not look patchy and blends into your skin seamlessly. Try different blush shades on the Maybelline Virtual Try On tool to find a colour that flatters your complexion and helps you achieve a stunning eGirl makeup look.
Step 7 – Add the finishing touches to your makeup by creating some faux freckles with brown eyeshadow or a brown eyeliner. You can also take your eGirl makeup look one step further by adding a tiny black heart under each eye. Draw the hearts with a sketch pen eyeliner or look for stickers and stamps if you can’t trust your clumsy fingers!
Step 8 – eGirl lip makeup can go one of two ways – use a peach or nude lipstick for a soft eGirl makeup look or colour your pout in a blood red lipstick to add a touch of goth aesthetic to your look. You can also use a tinted lip balm to enhance your natural lip colour while keeping the focus on your face and eye makeup.
Step 9 – Lock in your eGirl makeup look by adding a few spritzes of a makeup setting spray. This not only extends the wear of your makeup but also helps the different face makeup products seamlessly blend together to give your complexion a boost.
And there you have it, a quick and easy eGirl makeup tutorial so you can recreate this trendy makeup look and join the club!