HEY, WE’RE MAYBELLINE

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WE BELIEVE IN

Confidence. Creativity. Inclusivity.
  • MAKEUP FOR EVERY LOOK, STYLE, SKINTONE
  • TRENDSETTING LOOKS FROM NYC
  • FAST + EASY ON THE GO MAKEUP
  • MAKEUP THAT STANDS UP TO THE CITY

Global footprint

A global beauty icon, made for every shade and every place.
  • #1 MAKEUP BRAND
  • 120 COUNTRIES
  • 1000+ SHADES

EXPLORE OUR ICONIC PRODUCTS

From bold mascaras to vibrant lipsticks, Maybelline New York curates makeup that shapes trends, sparks creativity, and brings confidence to everyday beauty.

We Make Makeup. We Make It Matter.

At Maybelline New York, beauty meets purpose, empowering self-expression while driving positive change for a more inclusive world.

BRAVE TOGETHER

A global initiative to support everyone experiencing anxiety and depression.

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Virtual Beauty Studio

Virtual Beauty Studio

Our virtual makeup tools are here to help you discover inspiring looks and try game-changing products.

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Our Commitment

SAFETY MEETS INNOVATION

As an iconic makeup brand, Maybelline New York follows a rigorous, expert-led product evaluation process. Backed by world-class Research & Innovation facilities, every formula and product is thoroughly tested to meet strict safety standards.

SAFETY MEETS INNOVATION

BEST
SELLERS

Frequently Asked Questions

1. What is Maybelline Virtual Try On and how does it work?

The Maybelline virtual try on is an advanced virtual makeup tool that lets you try on makeup products - from lips, eyes, to face - using your camera or uploaded photo, so you can see results before buying.

2. Can I try multiple products at once with the virtual makeup try on?

Yes! With the virtual try on tool, you can mix and match shades and even compare up to 4 products or looks in one virtual makeover session to find your favourites.

3. How can I get the most accurate Virtual Try On results?

Use a live camera, upload a photo, or choose a model, and make sure you are in good lighting with no makeup on.

4. How accurate is the virtual try on experience?

The virtual makeup experience uses advanced technology to closely simulate how products will look on your face, helping you choose shades confidently before you purchase.

5. What products can I try with the virtual makeup try on?

You can explore a wide range of Maybelline’s best-selling lipsticks, mascaras, eyeliners, foundations, concealers, and more - all through the Maybelline Virtual Try On experience.