WE BELIEVE IN

Confidence. Creativity. Inclusivity.
    MAKEUP FOR EVERY LOOK, STYLE, SKINTONE
    TRENDSETTING LOOKS FROM NYC
    FAST + EASY ON THE GO MAKEUP
    MAKEUP THAT STANDS UP TO THE CITY

Global footprint

A global beauty icon, made for every shade and every place.
    #1 MAKEUP BRAND
    120 COUNTRIES
    1000+ SHADES

EXPLORE OUR ICONIC PRODUCTS

From bold mascaras to vibrant lipsticks, Maybelline New York curates makeup that shapes trends, sparks creativity, and brings confidence to everyday beauty.

We Make Makeup. We Make It Matter.

At Maybelline New York, beauty meets purpose, empowering self-expression while driving positive change for a more inclusive world.

BRAVE TOGETHER

A global initiative to support everyone experiencing anxiety and depression.

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Virtual Beauty Studio

Our virtual makeup tools are here to help you discover inspiring looks and try game-changing products.

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Our Commitment

BEST
SELLERS

Frequently Asked Questions

The Maybelline virtual try on is an advanced virtual makeup tool that lets you try on makeup products - from lips, eyes, to face - using your camera or uploaded photo, so you can see results before buying.

Yes! With the virtual try on tool, you can mix and match shades and even compare up to 4 products or looks in one virtual makeover session to find your favourites.

Use a live camera, upload a photo, or choose a model, and make sure you are in good lighting with no makeup on.

The virtual makeup experience uses advanced technology to closely simulate how products will look on your face, helping you choose shades confidently before you purchase.

You can explore a wide range of Maybelline’s best-selling lipsticks, mascaras, eyeliners, foundations, concealers, and more - all through the Maybelline Virtual Try On experience.