HEY, WE’RE MAYBELLINE

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WE BELIEVE IN

Confidence. Creativity. Inclusivity.
  • MAKEUP FOR EVERY LOOK, STYLE, SKINTONE
  • TRENDSETTING LOOKS FROM NYC
  • FAST + EASY ON THE GO MAKEUP
  • MAKEUP THAT STANDS UP TO THE CITY

Global footprint

A global beauty icon, made for every shade and every place.
  • #1 MAKEUP BRAND
  • 120 COUNTRIES
  • 1000+ SHADES

EXPLORE OUR ICONIC PRODUCTS

From bold mascaras to vibrant lipsticks, Maybelline New York curates makeup that shapes trends, sparks creativity, and brings confidence to everyday beauty.

We Make Makeup. We Make It Matter.

At Maybelline New York, beauty meets purpose, empowering self-expression while driving positive change for a more inclusive world.

BRAVE TOGETHER

A global initiative to support everyone experiencing anxiety and depression.

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Virtual Beauty Studio

Virtual Beauty Studio

Our virtual makeup tools are here to help you discover inspiring looks and try game-changing products.

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Our Commitment

SAFETY MEETS INNOVATION

As an iconic makeup brand, Maybelline New York follows a rigorous, expert-led product evaluation process. Backed by world-class Research & Innovation facilities, every formula and product is thoroughly tested to meet strict safety standards.

SAFETY MEETS INNOVATION

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Frequently Asked Questions