HEY, WE’RE MAYBELLINE

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WE BELIEVE IN

Confidence. Creativity. Inclusivity.

MAKEUP FOR EVERY LOOK, STYLE, SKINTONE
TRENDSETTING LOOKS FROM NYC
FAST + EASY ON THE GO MAKEUP
MAKEUP THAT STANDS UP TO THE CITY

Global footprint

A global beauty icon, made for every shade and every place.

#1 MAKEUP BRAND
120 COUNTRIES
1000+ SHADES

EXPLORE OUR ICONIC PRODUCTS

From bold mascaras to vibrant lipsticks, Maybelline New York curates makeup that shapes trends, sparks creativity, and brings confidence to everyday beauty.

We Make Makeup. We Make It Matter.

At Maybelline New York, beauty meets purpose, empowering self-expression while driving positive change for a more inclusive world.

BRAVE TOGETHER

A global initiative to support everyone experiencing anxiety and depression.

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Virtual Beauty Studio

Virtual Beauty Studio

Our virtual makeup tools are here to help you discover inspiring looks and try game-changing products.

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Our Commitment

BEST
SELLERS

Frequently Asked Questions

1. What is Maybelline Virtual Try On and how does it work?

2. Can I try multiple products at once with the virtual makeup try on?

3. How can I get the most accurate Virtual Try On results?

4. How accurate is the virtual try on experience?

5. What products can I try with the virtual makeup try on?