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Eye Makeup

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner, kajal, eyebrow and mascara collections designed to transform your look in the blink of an eye.


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Let Your Eyes Shine Bright With The Perfect Eye Makeup

Eye makeup is an art that can completely transform your makeup and make you look feminine and dainty or fabulous and fierce. Creating stunning eye makeup looks can seem overwhelming at first, but with the right makeup products and tools and this step by step eye makeup guide, you will soon be on your way to creating a glamorous look. From choosing the right eyeshadow palette to finishing the look with eyeliner and kajal, read on to know how to add drama to your eyes with amazing Maybelline eye makeup products.

Step 1 – Prime your lids

Just like you use a primer for your face makeup, applying a primer to your eyelids will help you create a smooth surface. If you have oily lids, using a primer is an absolute must! And do not worry if you do not have a special eyelid primer in your eye makeup kit. Just dab a tiny amount of your favourite face concealer on your eyelids and allow it to dry. Using a concealer as an eye primer also cancels out any redness or veiny appearance on your eyelids and makes the colours of your eyeshadow pop.

Step 2 – Lay down a base shade

When doing your face makeup, you start with a foundation and set it with face powder. In the same way, you have to set your eyelid with a matte base shade that closely matches your skin tone. This ensures that the rest of the eyeshadow colours blend smoothly on top and do not stick to the concealer and become patchy. Use a medium-sized fluffy eyeshadow brush to apply the base shade all over the lid. Take this eyeshadow colour all the way above your crease.

Step 3 – Add a crease shade

Use a small, fluffy crease brush to add definition to your crease with a matte brown eyeshadow from your eye makeup kit. If you are a makeup pro, you can experiment with different shades of brown, reds, ochre yellows, etc. on the crease as well. However, if you are a beginner, we recommend sticking to warm-toned or cool-toned brown matte eyeshadow shades.

Step 4 – Add colour to the lid

Here is your chance to have fun! Pack on your favourite eyeshadow colour all over the lid. Play with different colours to create a fun look or use neutral shades for a more wearable, everyday look. Make sure to blend the colour with the crease shade to ensure there are no harsh lines. You can also use different textures like glitter, metallic, foiled, etc. to glam up your look. The Maybelline eyeshadow palettes are perfect for creating different day and night looks as they have a variety of colours and textures for you to mix and match. You can also use a flat angled brush to add the same colours to your lower lash line as well. To add more definition to your eye makeup look, use a darker shade on the outer one-third of the eyelid.

Step 5 – Outline your eyes with a Kajal

For most women, a kajal pencil is a must-have eye makeup product. Whether you are going for a simple everyday daytime look or want to go full glam for a night event, defining your eyes with a kajal is a guaranteed way to beautify any look. Define your eyes and enhance their beauty with a Maybelline kajal and show off your bold and beautiful eyes. You can use a kajal to create sharp and clean lines or smudge for a smokey look. Apply the kajal on the waterline to outline your eyes or smudge on your lash line to give the illusion of thicker lashes.

Step 6 – Add an eyeliner close to the lash line

Whether you want to create a bold winged eyeliner look or outline your upper eyelid with an ultra-precise line, eyeliner is a great way to add drama to your eyes and add an extra bit of oomph to any eye makeup look. Browse through the range of Maybelline eyeliners available in pencil, liquid, pens, and gel form and find the right kind of eyeliner to suit your needs. If you are a beginner, start with simple lines close to the lash line and keep practising before moving to more complex, dramatic, and intense eyeliner makeup.

Step 7 – Coat your lashes with a mascara

The last step of your eye makeup look is to add length and volume to your lashes with mascara. From natural to full glam, you can create any eye makeup look with the right kind of mascara. Achieve dramatic thick lashes with a volumizing mascara, lift and sculpt your lashes with a curling mascara, or look fabulous while walking in the rain with a waterproof Maybelline mascara – the choice is yours! Add one coat of mascara to your top and bottom lashes and wait for it to dry before going in with the second coat.

Step 8 – Shape and define your brows with an eyebrow pencil


This eye makeup product can make or break your makeup look, so choose the right kind of eyebrow product to tie your entire makeup look together. Eyebrow pencils such as the newly launched Maybelline Tattoo Brow 36 hr Brow pencil are easy to use and are perfect for even absolute beginners. Eyebrow pencils are also great for when you want to create a natural brow look as they help replicate natural hair-like strokes. The Maybelline eyebrow pencils like the Define and Blend brow pencil have a precise tip that is great for defining the brows and filling in sparse or uneven brows. 


Now that you know in what order to use each product, head over to the Maybelline Virtual Try On tool to play around with the different products and create a virtual eye makeup look. Experiment with different colours and textures to see what looks best on you. The tool is great for when you want to try a product before you buy! Simply upload a picture from your photo gallery or use the live camera feature and get started. Created endless eye, face, and lip makeup looks and have fun!


Not sure what face makeup you should be using for your skin tone and undertone? Answer a few easy questions on the Maybelline Foundation Finder tool and find face makeup products to suit your skin!


Choosing the right Eye makeup products is made easy with Maybelline Virtual Beauty Studio, use the Maybelline Virtual Try On tool and try the eye makeup products without leaving your house. With the Maybelline Virtual Try On tool, you can browse through a wide variety of Liners & mascaras and pick your favourite shade. From deep reds, maroons and fun pinks and corals, you can virtually try out different shades and buy the ones that suit you best.