The Best of 70’s Makeup Trends You Can Recreate With Ease

Best of 70’s Makeup Trends

The trends of yesteryear are back and how! Tie-dye shirts, flared bottoms, midi skirts, and ankle-length dresses are 70s fashion trends that are back in vogue. Not just the fashion trends, 70s makeup trends are also being sported on the runway and in daily life. Let’s dive into these trends and explore the intricacies of the 1970 makeup world.  

Top 7 makeup trends of 70s

1. Cut crease

The trend of bold eyes is a 70s makeup look and certainly is a classic. This dramatic eye makeup accentuates the shape of your eyes and packs a punch. A cut crease is super simple to do and can elevate your 1970s makeup.  

To create this 70s makeup cut crease look, you can start by using primer on your eyelids. This will neutralize your eyes and also create a smooth canvas for your eye makeup. After this, dust a nude shade across your lids to create a base for your eyeshadow. Choose a dark brown or black eyeshadow and place it on your crease. Start blending the eyeshadow to make the eyeshadow look even and well done. Once you have blended the crease shade well, use a shimmer shade and apply it across your lids. To complete the eye look, coat your lashes with mascara and fill in your eyebrows. If you want to make this look even bolder, you can also amp it up by creating an eyeliner inspired by 70s makeup trends. You can create a sharp wing and connect its tail to the outer end of your crease shade. This will help you emulate the perfect 70s disco makeup.  

If you have trouble finding your crease, here is a pro tip. Keeping a resting face, stare in a straight line. The point where your eyelid meets the skin below your eyebrows is your crease – the perfect area to recreate a 1970 makeup look.  

2. Sunkissed skin

One of the most iconic 70s makeup looks that people were donning, was a very bronzed and sun-kissed base. Tanned skin which looks like you’ve spent hours in the sun was and is in trend. This 1970 makeup look can easily be achieved with your contour stick and a bronzer. The best part about getting this look with your makeup, your skin can skip the sun damage!  


To get the perfect 70s makeup-inspired sun-kissed skin, start by applying your face makeup. After you have applied and blended your foundation and concealer, it is time to bring your contour stick into action. Heavily contour your cheeks, jaw, forehead, and nose. After placing the product, blend it well. For that extra bronzed skin, use some brown eyeshadow or your bronzer and place it on top of your stick contour. Skip on your blush for this look and use some highlighter instead. This will help you add the perfect dewy shine to your skin.  

3. Natural-looking base

If you aren’t fond of the bronzed look, this is the perfect 70s makeup trend for your base makeup. Start by using a dewy primer to create a smooth canvas for your makeup. Next, apply a very light layer of foundation and concealer. Blend it well. Take a nude or coral blush and place it on the apple of your cheeks. Apply some liquid highlighter to the high points of your face for a very dewy and natural base. This light face makeup is the perfect 70s hippie makeup trend that is back.  

To achieve a natural-looking base of 70s hippie makeup look, it is very crucial to get your foundation and concealer shade right. With the Maybelline Foundation Finder tool, this has become super easy. This tool helps you virtually try a wide range of shades and pick the shade that fits you perfectly.  

4. Shimmery Lids

If we talk about 70s disco makeup, the trend of shimmery eyelids has to make an appearance. Heavily shimmery and frosted eyelids were a huge trend of the 70s disco makeup era. To create this eye look, neutralise your lids with a light brown shade. After this, load your eyelids with some shimmer. Create the signature 70s eyeliner to complete this eye makeup look.  

5. Accentuated inner corners

We see every celebrity rock the inner corner eye makeup trend these days. However, this trend was super popular in the 1970 makeup scene. This simple eye makeup look adds so much drama and oomph to your look. It is also super simple to do! You can simply take your pencil eyeliner and accentuate the inner corner of your eyes. You can also add a pop of colour to this 1970 makeup look and slay this trend.

6. Tinted Lips

No 70s makeup guide is complete without the mention of this trend. Tinted lips is a hippie makeup staple, as they prefer natural-looking makeup that still pops. To get the perfect tinted lip makeup look, you can take a creamy lipstick shade of your choice. Apply it lightly across your lips. After this, take a tissue paper and press it between your lips. This will take away some of the colour and give you a beautiful and naturally tinted lip. You can achieve a similar look, with a tinted lip balm as well.


Now that you have the entire list of 70’s makeup trends, you can pick one and recreate to relive the essence of that classic era.  If you are unsure of which colour of eyeliner to pick, we have the perfect tool for you. The Maybelline Virtual Try On tool enables you to virtually try out any product from our wide catalogue. You can try out these products from the comfort of your home and buy them after! 


Discover your perfect look with Maybelline India's makeup blogs. From flawless foundation to captivating eyeshadow and luscious lips, our expert tips and trend insights will elevate your beauty game. Explore the latest in face, eye, and lip makeup, and unlock endless possibilities to express your unique style. Let Maybelline be your beauty guide on the journey to self-expression. Check out our latest makeup guide on – 


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