Iconic 90s Makeup Trends & How To Recreate Them

90s Makeup Trends - Maybelline India

The 90s were a golden era for both beauty and fashion, and we're thrilled to see its comeback. Among the many things to love about that time, 90s makeup trends stand out. If you've been admiring iconic looks of the celebrities from the yesteryears, here's how you can recreate those 90s makeup look and relive the nostalgia.

1. Brown Lipstick

The classic Sensational liquid matte brown lipstick is a perfect choice to channel your inner 90s icon. Matte brown lips are making a comeback with Maybelline SuperStay Ink Crayon lipsticks, and to embrace the 90s makeup look, you should add a brown lipstick to your collection. Brown lipstick shades vary from soft nude browns to dark mochas, suitable for different skin tones and undertones. For a modern twist, experiment with warmer brown tones. Use the Maybelline Virtual Try-On tool to find the right shade for your 90s makeup.


Our top picks: 


• Sensation Liquid Matte Lipstick – Get Undressed  

• Color Sensational Creamy Matte Lipstick - Choco Rise 

• Superstay Matte Ink Crayon Lipstick - Live On The Edge

2. Grunge Eyeliner

Bold, black eyeliners were a 90s favorite, and recreating the grunge eyeliner look is simple. Grab your favorite black kajal and line your top and bottom lash lines for that perfect grunge style. To prevent smudging, set the lines with black eyeshadow.


Our top picks: 


 Eyestudio Lasting Drama Gel Eyeliner 

• The Colossal Kajal Super Black

3 Opalescent Eyeshadow

Bright, iridescent eyeshadows were a hallmark of 90s makeup. Shades of frosty pink and light blue were everywhere. Even if blue isn't your choice, you can still add a touch of the era to your look. Apply the colour along your upper waterline for a smudged liner effect or use blue eyeliner on the waterline.


Our top picks:


• The Blushed Nudes Eyeshadow Palette 

Tattoo Studio Gel Eyeliner Pencil - Striking Navy

4. Lip Liner and Glossy Lips

Combining a dark lip liner with reflective, glossy lips was a signature 90s makeup look. Overline your lips slightly with a brown lip liner and fill them in with a nude or brown lip gloss for that classic pout. If you're not a fan of the stickiness of lip gloss, apply a light brown or nude lipstick and add a clear lip balm for glossy lip makeup without the goop.


Our top picks:


• Color Sensational Creamy Matte Lipstick - Clay Crush 

• Baby Lips Lipcare

5. Body Shimmer

The 90s loved all things shiny, including the body. Mix a few drops of liquid or cream highlighter with your body lotion and apply it to exposed areas. For extra shine, dust powder highlighter on your decolletage and shoulders.


Our top picks:


• Facestudio Master Chrome Metallic Highlighter

6. Neutral Face Makeup

90s makeup looks focused on eyes and lips. To recreate the trend, keep your face makeup simple and neutral. Use matte liquid foundation and a brightening concealer for a flawless base. Set your makeup with powder, especially on areas prone to shine. Add a touch of blush and contour for dimension without going too bold.


Our top picks: 


• Fit Me Matte + Poreless Foundation 

• Instant Age Rewind Concealer 

• Fit Me Compact Powder 

• Fit Me Mono Blush


Recreating 90s makeup is easy and can be tailored to your current style. Mix elements from different eras to create your unique look that makes you look and feel your best! Browse through a wide range of eye, face and lip makeup by Maybelline to pick the best products to recreate 90s makeup. You can also use the Maybelline Virtual Try on Tool and the Foundation Finder to pick the right makeup and foundation for your skin respectively.  


Discover your perfect look with Maybelline India's makeup blogs. From flawless foundation to captivating eyeshadow and luscious lips, our expert tips and trend insights will elevate your beauty game. Explore the latest in face, eye, and lip makeup, and unlock endless possibilities to express your unique style. Let Maybelline be your beauty guide on the journey to self-expression. Check out our latest makeup guide on – 


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